iBridge LLC

Digital Marketing Analyst

46%

Increase in organic signups

150+

Keywords ranked in top 10

$1900

G-Ads Search

3×

Improvement in organic CTR

Overview

The brief

iBridge LLC brought me on board post-COVID to address their digital challenges and enhance brand visibility across the technology, legal, and consulting sectors. I was trained and quickly promoted to take full ownership of marketing and branding for MetoliusUSA, a survey software powered by SHRM, and the ERP platform iLearn. My role also included website and product experience design, ensuring a seamless and engaging user journey.

The problem

What needed fixing

The brand faced limited organic visibility, lacked a structured content and keyword strategy, and relied heavily on paid acquisition. Websites and products needed optimization to improve usability and engagement. By redesigning the UI based on heatmaps and user behavior data, I was able to significantly enhance the user experience, increasing unique users by an average of 500+ per month.

46% increase in organic signups relieving dependance paid budget.

Improved unique users by 26% and Avg time spent by 1.2 minutes

My approach

What I did

Product analysis — Research on end to end market analysis, competitors and pricing strategies

Keyword strategy — mapped 150+ target keywords by intent and competition level, prioritising quick wins alongside long-term ranking opportunities.

Competitor analysis — perfomed competitor analysis for B2B ERP software and developed on field sales strategy for the brand.

On-page optimisation — rewrote meta data, headers, and content structure across priority pages to match search intent.

Performance reporting — built monthly data-driven reports tracking keyword movements, organic traffic, and conversion from organic.

Results

What moved

At iBridge LLC, I worked on growing Metoliusaa by analyzing competitors across ads, social media, web traffic, demographics and used those insights to make the media plan and UI more intuitive and engaging. I also helped reshape the iLearn - School ERP software built key brand elements and ran HubSpot email campaigns to improve engagement and generate leads.

Next project

Samridhi Dance Foundation

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