Samridhi Dance Foundation

Brand Consultant

3×

Increase in signups

12×

Lead flow improvement

1,000+

Keywords ranked

300+

Keywords in top 10

Overview

The brief

Samridhi Dance Foundation is a dance academy looking to grow its student base and online visibility. As Brand Consultant, I led a full rebrand alongside an SEO strategy — covering visual identity direction, positioning, and search-driven growth.

The problem

What needed fixing

The organisation had an outdated brand identity that wasn't resonating with its target audience, low search visibility for dance-related keywords, and a poor lead conversion flow. They were getting minimal organic traffic and their signups were flat.

3× signups and 12× lead flow through rebranding and SEO.

My approach

What I did

Brand audit — assessed the existing identity, messaging, and audience perception to identify positioning gaps.

Rebranding — developed a refreshed visual identity and messaging framework that better reflected the brand and connected with target students.

SEO strategy — built a comprehensive keyword map targeting local and category-level search terms for dance classes.

On-page optimisation — restructured the website content and metadata to align with search intent and improve ranking signals.

Lead flow optimisation — improved CTAs, enquiry forms, and the conversion path from organic traffic to signup.

Results

What moved

Performed SEO audit and ranked high-intent commercial keywords, redesigned UI/UX, boosting brand visibility by 72%. Integrated WhatsApp chat and built a community channel, enhancing customer retention and increasing average order value.

Next project

SM Studios

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