Livspace

ORM Executive

2×

Positive brand image

GMB

Profiles audited and fixed issues

Reviews Generated

Lead flow

Increased from organic

Overview

The brief

Livspace is a leading home interiors and renovation platform. As ORM Executive, I developed and executed online reputation management strategies covering GMB audits, review generation, content collaboration, and SEO to improve brand trust signals and lead flow.

The problem

What needed fixing

Despite being a well-known brand, Livspace had a skewed online reputation with negative reviews disproportionately dominating search results. Their Google Business Profiles were inconsistent and unoptimised, and there was no systematic approach to generating positive reviews from satisfied customers.

2× positive brand image through ORM and GMB strategy.

My approach

What I did

ORM audit — mapped all brand mentions, review profiles, and sentiment across platforms to baseline the reputation landscape.

GMB optimisation — audited and updated all Google Business Profiles with consistent information, photos, and category data.

Review generation — built a systematic post-project review request flow to consistently generate positive reviews from happy customers.

Content collaboration — worked with the brand team to create SEO-aligned content that pushed positive brand signals higher in search results.

Monitoring framework — set up ongoing sentiment monitoring and response protocols to maintain reputation health.

Results

What moved

Managed brand reputation across digital platforms, protecting the brand from 2 critical reputation risks by identifying and addressing high-impact customer issues early. Analysed consumer data and implemented improved communication strategies to address customer concerns, increasing CLV by 4.5%.

Next project

iBridge LLC

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